Italian Fashion Conversation By Joan Goodman
1st September 2018 | USA
A jewelry collection that is a perfect blend of style and elegance and carries an implication of belonging within the realm of necessary and beneficial.
In 2003, two sisters Joan and Barbara together started a jewelry line inspired by the culture and beauty of Italian accessorizing and named it Pono. Since then the brand has marked its presence in the luxury world through timeless pieces that are colorful, conscious and creative. LA POLO sits in conversation with the main mind behind PONO Joan Goodman.
LA POLO: Who is Joan Goodman and what is her brand?
JOAN:I am the creative director of high-end Italian resin jewelry collectionPONO I am also a tetrachromat, able to see many more colors than most. My appreciation for nuance in color can be seen throughout my collection; in the materials that I use and the processes.
LA POLO:Every collection of yours has a unique name. What is the story behind it?
JOAN: The collection names represent the essence of the materials featured in each collection as the source of inspiration. For example, Alchemy represents the metals, due to the process used to create each finish. The Harmony collection combines multi-layered colors that come together to create harmony in each piece. Kissed by the Sun represents the matte finish on pieces that have been “baked” and embody a scorched reflection. The Law of Reflection creates clarity by giving and receiving the aspect of light in all forms, whether we can see it or not.
LA POLO:Since you are not from Italy, can you tell us why you produce your collection there and what about the materials and processes are so special?
JOAN:Italian craftsmanship focuses on the quality of pieces being made and the attention to detail. Every decision is meticulously made not only to better the jewelry, but the culture, the people, and the environment.
LA POLO:When it comes to your creativity how do you choose your color and material combinations?
JOAN:Color and material combinations stem from pure emotion. There is a gut feeling that leads me to making decisions for the collections. I manifest thoughts about certain color combinations, and the jewelry pieces magically come together to create a seamless collection.
LA POLO:How do you think Italians influenced the beginning of what we call the jewelry era? After a downfall in the Middle ages, Italian jewelry trend made a comeback in The Renaissance. What changes does it brought to the vast world of Jewelry designing that is still celebrated worldwide? JOAN: Italians have influenced the jewelry era in many different aspects. They see beauty in all things, which translates to the work they create. As years go by, and trends change, the foundation of the techniques used remain the same. The integrity of creating jewelry flows through Italian DNA and is carried on through generations.
LA POLO:What is the impact of traditional Italian jewelry making on your work?
JOAN: I’ve worked with Italian experts for many years. The jewelry line was a natural transition because of the familiarity with the materials and the kinds of work they produce. The traditions of Italian jewelry making are rooted in my company, but with the ability to transport to the modern era.