One Year Anniversary For Dyson In India
19th February 2019 | Delhi, India
On completion of a year of Dyson Supersonic India, LA POLO brings a quick recap on how is this brand different from the rest.
Dyson Supersonic comes with a shibboleth “Hair care, re-engineered”, prompting this to phenomenal world, Dyson has entrenched some revolutionary products in the hair product range. The brand married the idea of impeccable hair with nonpareil technology to import “Powerful, precise styling”, and with the culmination of an year in India, we at LA POLO wind back to this “re-engineered” brand.
For the 1st anniversary of Dyson Demo in India, Dyson called out an exclusive in-store hair styling event with Amit Thakur, celebrity hair stylist. With a little demonstration, the attendance were swayed by the hair styling trends of voluminous blow dry, beach waves, and glamorous Hollywood curls that could be achieved with Dyson Airwrap and Dyson Supersonic without damaging the hair due to excessive heat. Also, Amit Thakur gave some home tips and tricks for hair-care to the guests.
What’s In The Dyson Airwarp?
Curl, wave, straighten, dry and smoothen, all of it minus the anguish of harming your hair with extreme heat. That’s not the end of the list though, Dyson Airwrap range comes with a bonus of protecting your natural shine following the ‘Coanda effect’. Blossoming the styler collection, here’s what to expect.
* Curling Your Hair
Dyson Airwrap styler adopts air to devising voluminous curls and waves.
-Dyson Curling Iron
The Dyson Airwrap styler attracts and wraps hair, using just air. Harnessing an aerodynamic phenomenon known as the ‘Coanda effect’, it curves air to attract hair to the barrel. The method cuts the use of clamping, gloves or awkward winding mechanisms and gives you simply voluminous curls and waves.
The Dyson Airwrap styler is engineered to style hair from damp. By combining the water in your hair with powerful airflow and controlled heat, it can style and dry at the same time – with no extreme heat.
-Dyson Smoothing Brushes
Using the Coanda effect, Dyson Smoothing Brushes attract hair towards the surface of the brush, thrusting air along the hair strands, imitating any stylist’s blow dry technique.
* Dyson Dryer
Dyson Hair Dryer employes the finest of technology and power behind their mechanism.
-Tom Crawford| Dyson Global Category Director
The Dyson Hair Dryer carries a remarkable digital motor V9, that stands the real power behind the hair care technology of Dyson. Small, light and fast, the Dyson digital motor V9 sits at the heart of Dyson’s hair care technology. Its 13 blade impeller spins at 110,000 rpm, generating 3.5 kPa of pressure. At 27 mm diameter, it’s small enough to fit in the handle, and is acoustically tuned for sound quality. With Dyson master gilder, Karen Haslewood, the brand is a delicate craft of leaves of gold, each 0.1 microns thick and hand gilded. Under Karen’s guidance the engineers after a few failures have skilled through practice to gild the Dyson Supersonic hair dryer.
What makes Dyson special is its peculiar detail and measured engineering. For some, applying a primer is graded as the first step of a painting process, but at Dyson, the first layer is as essential as the final ne. The identical gesso red color of Dyson reflects the same traditional gilding techniques as used on picture frames as well as gilding artefacts. It is intended to reveal some of its color over time,helping to give each gold leafed face a distinctive patina.
Post the process of paint, the Dyson hair dryer follows a meticulous selection process, a 23.75K gold leaf, sourced from Florence, Italy, chosen because of its unique color and lustre. At 333 atoms thick, each leaf is incredibly delicate and is applied by hand. The gilding process uses five leaves of gold for each product, that are carefully brushed together to form a smooth and even finish.